About
Why Sprocket?
We rebuilt appliance repair around modern technology: a 24/7 AI receptionist that actually picks up, a senior expert who reviews every job remotely before dispatch, and published prices so nothing surprises you at checkout.
What we saw
The problems we set out to fix
- Calls go unansweredIndustry data shows ~75% of BBB complaints in this space go unanswered. We pick up — every time.
- Trip-charge surprisesSurprise trip fees sprung at checkout. We publish prices upfront and credit the diagnostic toward the repair.
- Wrong parts, multiple visitsBad diagnosis = three trips for one job. Senior expert pre-diagnoses remotely, technician confirms on-site, then orders the exact part same-day — install on the second (and final) visit.
How we work differently
Three layers, one promise
One call, one expert review, one prepared technician.
- 124/7 AI receptionistReal-time pickup, captures the appliance and symptom, books the visit.
- 2Senior expert reviewsRemote diagnosis from videos and model numbers — before any technician drives out.
- 3On-site diagnosis + same-day partsTechnician confirms the diagnosis on-site, orders the exact part same-day from local NYC distributors, returns to install with no extra trip charge. Photo-verifies the repair before you pay.
Team
Meet the people behind Sprocket
Started Sprocket Appliance Repair (operated by TANNU LLC) after seeing too many neighbors get burned by opaque pricing and bad diagnoses. Built the AI-receptionist + senior-expert dispatch model that gets appliances diagnosed before a technician even shows up.
Trust signals
- ✓ Operated by TANNU LLC — registered NY entity
- ✓ General Liability insurance — $1M per occurrence / $2M aggregate (Berkshire Hathaway Direct)
- ✓ Google Guaranteed
- ✓ Serving NYC since 2023
Insurance certificate available on request — call us.
Why we build it this way
A repair company run by someone who bets on AI
I didn't come to this business from a repair shop. I came from software, and I started Sprocket because I could see what the tools I use every day could do for a trade that still runs on missed calls and handwritten invoices.
So AI isn't a badge on this website. It does four specific jobs here, and I'd rather name them than hint at them:
- It answers the phoneOur receptionist picks up 24/7 and says it's an AI at the start of the call. No queue, no voicemail at 11pm.
- It confirms your booking by textYour name, your address, the time of the visit — in writing, within a minute. We stopped using robocalls for this in 2026.
- It searches our repair libraryAbout 10,000 indexed passages from service manuals, repair journals and a 60-part video course — the fault another technician solved last winter is in front of us during your visit.
- It prices from a published bookFlat rates per job from one source, the same numbers you see on the pricing page — not a figure invented at your kitchen table.
The part I'm proudest of: the library
Every appliance fault has been seen before by someone. The problem in this trade is that the answer lives in one technician's head, or in a manual nobody can find at 7pm in your kitchen.
So we built a searchable one. Around 10,000 passages: manufacturer service manuals, our own repair journals from finished jobs, and the transcripts of a 60-part repair video course. It searches in English and Russian at the same time, which matters more than it sounds — half the good material in this trade was never written in English, and it would otherwise be unreachable.
The practical effect on your visit is simple. Before the technician rings your bell, the same symptom on the same model has already been looked up: what it usually turns out to be, which part fails first, what a previous job on that fault actually took. Fewer guesses in your kitchen, fewer second trips, and the right part ordered the first time.
And what it doesn't do: it never touches your appliance. A person diagnoses it, a person repairs it, and a person photographs the finished work before you pay anything. The software takes away the waiting and the paperwork. The craft stays human, and so does the responsibility.
Why we do it
Every repair is one appliance that doesn't become trash
I started Sprocket because I don't like throwing things away. A washer with a dead pump isn't garbage — it's a machine that needs one part.
In 2018 Americans discarded 5.3 million tons of major appliances. Scrap processors recovered 3.1 million tons of ferrous metal from them, and the remaining 2.1 million tons went to landfill — the EPA's own number.
Every appliance we bring back is one that doesn't get replaced and one that doesn't end up on that pile. It's a drop in the ocean. It's also the part of this work I care about beyond the invoice — and it decides how we run the job:
- We repair firstIf one part brings the machine back, you don't need a new machine. We don't sell appliances, so we have nothing to gain from talking you into one.
- We tell you when it isn't worth itWhen the repair costs more than the appliance is worth, we say so on the spot — even though we earn nothing that day. An honest no is cheaper for you than a pointless repair.
- We fix it once, properlyA senior expert reviews the job before dispatch and the technician brings the right part, so the machine keeps working instead of coming back to us in a month.
Why open prices?
Industry hides numbers. We don't. You see typical price ranges before you call. No surprises at checkout. Diagnostic is credited toward the repair when you proceed.